The legendary American actor kicks off the announcement in a new video.
BY KATRINA YENTCH
BARISTA MAGAZINE ONLINE
Photos courtesy of De’Longhi Group
Given Brad Pitt’s ability to never age (or even age in reverse for those of you who remember Benjamin Button)— along with his latest role as De’Longhi global brand ambassador—I think we can agree that coffee could very well make you live forever if you’re drinking it the way that Brad does.
Longtime coffee manufacturer De’Longhi recently announced actor Brad Pitt’s new place on their team in efforts to promote the Perfetto Campaign, their latest line of fully automatic espresso machines. In a news release by Business Wire, De’Longhi’s North America CEO Mike Prager said, “The campaign highlights the elegance and design aesthetics and ease of use with De’Longhi’s new fully automatic, bean-to-cup espresso machine, the Dinamica Plus, that delivers on the brand’s promise of Espresso Made Right™.”
To publicize the campaign, De’Longhi released this snazzy video, which has all the elements of coffee and stardom that have us caffeinating (and fan-girling) that much harder.
In the video, Brad Pitt rides down the picturesque Pacific Coast Highway of Malibu on a motorcycle, with a mission to grab a bag of beans to fuel his home espresso setup. After running “everyday actor” errands amidst a changing sunset, he’s seen in the comfort of his house, patiently waiting for his De’Longhi to prepare a fresh latte.
A lot more “Hollywood” went into the film that viewers may not recognize on the surface; famed director Damien Chazelle, cinematographer Linus Sandgren, and composer Justin Hurwitz (all who worked on the American film La La Land) were a part of the dream team who put together this minute-long video.
The partnership stems from more than a simple admiration for one of the most globally recognized actors of all time. According to Global Coffee Report, Brad Pitt claims a true affinity for coffee, architecture, and design, making him the perfect face for De’Longhi, as he is aligned with many similar values that the brand shares.
“To me, coffee is not just a drink,” affirms Brad. “It creates connections, it allows you to carve a moment for yourself; to pause and enjoy the moment. I find this ability to stop, appreciate the moment and life in general—to be typically European and to me—truly inspiring,” he says.
To check out the full line of machines, you can view the campaign here.
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